Beverley residents are biggest East Yorkshire spenders on home improvements
28th February 2019
Homeowners in Beverley are the biggest spenders in East Yorkshire when it comes to modernising their homes and splashing the cash on major improvements such as extensions and orangeries.
EYG completed orders worth more than £550,000 in the historic market town alone in its most recent financial year, showing residents are keen to add value to their homes.
Single-storey extensions were also popular choices in East Riding villages on the outskirts of Hull, where products close to £1million in value were installed by the firm in Willerby, Anlaby, Kirk Ella, Brough, South Cave, North Ferriby and Swanland.
Now in its 50th year of trading, the Hull-based business started as double glazing specialists but has transformed to become a true home improvement specialist over the past decade.
Increasingly, it is being called upon to build impressive extensions and convert old properties into stunning new spaces.
The business, which also has a commercial division, turned over more than £24m last year, with sales of more than £14m to domestic customers.
Homeowners happy to invest in extensions rather than move
Marketing Director Nicola Arnott says there has been a clear shift in the types of jobs carried out by EYG in recent times, with extensions and room conversions increasingly popular as people look to add value to their properties.
She said: “We are of course a business which is well known for our industry leading windows and doors, which remains at the heart of our work day to day, but over the past decade, and certainly the last couple of years, we have seen a real surge in home extensions.
“This is perhaps a reflection of how the property market is, and that people can actually achieve the extra space they want without the hassle that often come with finding a new house or a suitable plot of land to build on.
“After taking into account stamp duty, estate agents fees and solicitors bills, many people are opting to build an extension as it can prove much more affordable.
“We have seen a real surge in demand for single-storey extensions and orangeries, particularly in situations where people are happy with their home and the location where they live.
“We’ve had to adapt as a business and last year because of that increased demand and we worked hard on recruiting new specialist teams locally to manage and meet the increased building work we were taking on.
“Beverley has been an area where we have experienced really high demand for our higher end products.
“The customers who have turned to us have done so because they require more space but don’t want to leave the town, or even move to another area of the town. They are therefore happy to invest in an extension which truly adds value, and something they can create bespoke to their needs.”
Home improvements are now far more imaginative
Mrs Arnott says she has also seen a clear change in the way extensions are used by customers, who now add them to add much needed, useable space.
“People used to add a conservatory to the back of their home as a room for summer and only really get use from them for a few months of the year.
“Now, people are much more imaginative with their homes and look to create additional living space for all year round that can fulfil a variety of needs. We see many of our extensions used for kitchens, dining rooms, home offices, play rooms or even extra living rooms.”
In Hull, Sutton was the biggest spending area with the firm over the 12 months period, where close to £200,000 was spent by customers on EYG products.