June 2011
EYG BREAKS ITS OWN RETAIL SECTOR RECORDS
The EYG Group continues to smash its own sales records.
In one 12-week period earlier this year, sales of conservatories were up by a massive 60 per cent.
In one outstanding seven-day period, the company set a new retail sales record for one week of almost £400,000.
A major factor in this success is that people are not moving house while the housing sector remains flat. Instead, they are staying put and spending more on improvements and adding space to their existing home.
Marketing Director Frank Saunders said: “The feedback from our customers shows that in these quite difficult times, when cash is relatively hard to come by, they prefer to buy from companies they know and can trust and who have been around for a long time. EYG has been in business for more than 40 years and our customers know the EYG 10-year guarantee will still be here and valid in 10 years time.”
In the past three years months, while the glazing industry generally has been in decline by as much as 30 per cent nationally, EYG has introduced a number of new products, including orangeries and garage conversions, which have also contributed to the new sales peaks.
Frank Saunders said: “We’ve been able to help those people who wanted to improve their home rather than relocate. For example, orangeries provide additional living space at a fraction of the cost of building an extension and add real value to the property, while so many new houses come with integral garages perhaps not big enough for the car but certainly big enough to be converted into a new study, playroom or bedroom.
“Homeowners generally have had to be more careful with their budgets over the past couple of years so it’s fair to say that EYG has in this area benefited from the recession.”
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